Bob Ferguson: Turning Data into Decisions—and Audiences into Advocates
Poor decisions cost companies millions. Often, the problem isn’t the data—it’s how it’s communicated. Bob Ferguson helps organisations tackle this silent threat by transforming how technical experts communicate. His specialty? Data storytelling that drives better decisions.
With 20 years in the space industry—including the European missions to Mars and Mercury—and 25+ years as a championship speaker, Bob knows how to turn complexity into clarity.
His signature programme, Great Technical Speaking: It’s Not Rocket Science, equips experts to influence decisions, not just deliver information. Whether it’s a product pitch, a boardroom update, or a client conversation, Bob shows how to turn complexity into clarity—and clarity into action.
Bob works with organisations navigating the impact of big data, AI, and high-stakes decision-making. He helps teams understand their role in shaping business direction—and how to communicate with confidence, clarity, and impact.
But this isn’t just a talk. It’s an experience.
Audiences leave energised, entertained, and equipped. Bob blends behavioural science, business strategy, and real-world stories to create sessions that spark change. He’s known for his warm, humorous delivery and his ability to make even the most technical content feel human, urgent, and persuasive.
From engineers to executives, Bob helps organisations build a communication culture that supports smarter decisions and stronger outcomes. His work inspires collaboration across different work disciplines, elevates the voice of technical experts, and reframes communication as a strategic asset—not a soft skill.
His speaking credentials are world-class: national championships in both inspirational and humorous speaking, and a UK & Ireland representative at the World Public Speaking Championship.
If your organisation is ready to turn technical talent into decision-making power, and give your audience a talk they’ll quote for months, Bob Ferguson delivers.