How To Wreck Your Business presented by Stuart Mason
It’s the story EVERY business owner NEEDS to hear.
Eight errors were all it took to start “The Perfect” storm that saw this multi-million-pound, award winning business fail on its 20th Birthday.
How’s that even possible? This was the largest chain of independently owned print centres in the Country. The answer gets most business owners really thinking and taking notes!!
When hearing the story some business owners shake their heads, as they can relate to some of the mistakes in their own business, others shake all over as they can relate to them all.
How To Wreck Your Business is that story, it went on to become an Amazon #1 Best Seller, Stuart now presents that content in a very abrupt, hard hitting, Streetwise manner, yet also in a very humorous and informative way. Stuart reminds us that “business SHOULD be fun”.
“You don’t get to build the largest chain of independent print centres in the Country by being a dummy”, Stuart reminds us. It’s no surprise he shares openly the creativity and “risqué” approach that led to his business success. This was a business that knew no boundaries and challenged conventional thinking.
As the title of the book eludes, Stuart then shares how he failed to realise and ACT when the tide turned. The business enjoyed incredible highs, yet inevitably, hull crushing lows.
You know this story is going to be different when Stuart explains the timeline when buying a new shop. From not even thinking about a shop in that location to seeing a property, enquiring, submitting an offer and receiving an acceptance in just 32 minutes. Stuart then adds; “We should have completed that in less than half an hour if we’d really tried…”
This was a business that sought out opportunities, as they are always hiding in plain sight.
The humour continues with examples of landing his helicopter at McDonalds in Forfar to get a “Big Mac”, yet the humour subtly changes to a more serious tone, and while the majority of business owners can’t relate to the “fly through”, they CAN and DO relate to what follows.
Rarely is such a candid story told. Stuart presents many quotes that get the audience sitting forward in their seats, none more powerful than; “If you don’t make the hard decisions today, you’ll live with the harder consequences tomorrow”.
This isn’t a story on creating unrelatable wealth, or a one in a million-business opportunity. This is a Streetwise reminder that even when you HAVE achieved success that the danger signs can’t be missed.
Stuart reminds us of a powerful quote from Robert Kiyosaki (Rich Dad, Poor Dad); “It’s not about how much money you can make, but how much money you can KEEP”.
How To Wreck Your Business – it’s a story like no other. This isStuart’s story, a true story, a horror story, do not make it your story.